Internet has revolutionized the way we communicate and lead our lives. It has changed the way we consume information through digital content and has grown to become powerful force effectively impacting our social and political lives. Therefore, saying internet makes our life easy is an understatement. But the content found on the web is mostly in English thereby extraordinarily limiting the reach to those who understand regional language.
The immense power the world wide web yields on our lives also reflects the kind of content we encourage and consume on a daily basis. Therefore, it becomes vital to diversify and provide quality content in regional languages. That’s why Johnson as a thought leader of the industry has taken a stand and localized the website in Hindi.
Power of Local Language in Digital Era
The boom in demand for digital content has propelled us to extreme heights and have put the spotlight on regional languages. Top worldwide reports like Times Internet and KPMG suggest a spike in regional content in India which has more than 1500 languages spoken in our country. There is a never-ending demand for quality content in regional languages which is continuously seeing a steady rise.
As we witness the demand for quality digital content shooting off the roofs, there is an astonishing demand for quality Hindi language content which needs immediate attention. Hindi is one of the most prominent languages spoken around in the world. It is to be noted that Hindi is not only spoken in India but also in neighbouring countries like Nepal, Mauritius, Fiji, Suriname, Guyana, Trinidad & Tobago.
More than 50 crore people use Hindi as a medium to speak and connect. Now, compare that to the number of websites available in Hindi, which stands at a miniscule 0.06% only. Saying there remains an enormous gap catering to our Indian Hindi reading audience is an understatement. The importance of the local language is growing by leaps and bounds and it will continue to garner support from all parts of our country.
Availability of Regional Content to Support Digital India
We are among the top multilingual nations in the world. Facebook is available in 11 Indian languages while Google is available in 30 Indian languages. While languages used for social networks and search engines is predominantly English, there is a remarkable shift in power with regional languages making their presence felt on these platforms.
Drives Huge Traffic and Target Audience
As the penetration of internet goes into the deep pockets of our country where every village has internet access, regional content availability is driving a tremendous amount of traffic from the target audience.
India is inching towards becoming a digital-first nation due to easy availability of smartphones and low prices 3G and 4G connections. It’s driving the internet penetration and digital literacy in the country in an accelerated way and there is an easy access to high-speed internet connectivity.
Gaining New Internet Users Through Regional Content
Defining India’s Internet, a study conducted by KPMG sheds light on the internet user, the growing dominance of Hindi language and what it means for the future. You can find more about the study through the PDF here.
In conclusion, it is unanimously believed websites in regional languages will witness greater acceptance from Indian language users. It is also believed the regional content will become even more reliable and refined compared to the content available in English.
Speaking one language establishes an emotional connection and provides a wonderful tailoured experience, which is exactly what we at Johnson constantly strive to achieve. That’s why now Johnson Website in Hindi will be able to reach each and every Hindi speaking audience in the world.