Riding on superior product R&D and high marketing spends, we propelled our annual revenues to Rs 9260 million in 2006-2007 recording a growth of 25% over the previous year’s figures. Our sales volume during the year crossed 32 million square meters.
Our strong performance is demonstrative of our unique growth profile, high brand pull and a proven track-record to deliver on our expansion plans. The success of our innovative brand strategy supports our move to continue expanding our business both through organic course as well as developing inorganic growth routes. During the current year, we are driving a revenue target of Rs 12,000 million with 30% growth rate.
A strong distribution and sales network, robust production, infrastructure and ability to predict, prepare us for future growth.
Our Future Plans
As a part of our aggressive expansion plan, we have set our eyes keenly on the rural markets in India including Class B and C towns. While our existing distribution network is strong enough to cater to any customer requirement, we are targeting 30% growth of our distribution network in these rural markets. Our rural market foray is part of our strategy to achieve Rs. 10,000 Million turnover. Our rural operations are expected to contribute at least 25% of the total turnover.
